Jenny Powell and Sue Farmer from Miradorus introduced both themselves, and the theme of ‘whole brain thinking.’ Image courtesy of: sxc.hu.
The audience were welcomed to the fully-booked seminar at Club Workspace and the evening began as Jenny Powell and Sue Farmer from Miradorus introduced both themselves, and the theme of ‘whole brain thinking.’
A good understanding of the brain as well as how a bias to a particular quadrant or side can define a group of people can be useful tool to have in the workplace, particularly in terms of communication.
You need to ask yourself: To whom are you communicating? Why are you communicating? What are you communicating about? How do you communicate it?
The first question will, perhaps, give you some insight into ‘what kind of brain’ they have. For instance, if you’re presenting to a room full of accountants, veering wildly to the left may be a good idea.
If you’re communicating to left-brains, the best way to articulate your points is with goals, facts and details. Perhaps include lists, organised plans and step-by-steps guides.
If you’re presenting to a room full of marketeers and advertising professionals, perhaps a right-leaning presentation style is the way forward.
To ignite a right-brained audience you have to care about them and treat them like individuals, rather than merely battering them with facts. Perhaps talk more informally, adopting a relaxed style. Also, speak in terms of ideas, and of big visions. The big concept is more interesting to right-brainers than the small-figures.