Have you thought about growth hacking? Rapid business growth at your fingertips I'm a bit of ‘growth hacking’ cynic, to tell you the truth. It seems like a contrived way of referring to something which is essentially marketing. That was back in 2011. Little did I suspect that within a few years ‘growth hacking’ would become one of the startup world’s most ubiquitous processes. Eoin O'Hara talks growth hacking: its successes and failures and how you can achieve the former and avoid the latter.