Pinterest: underrated, undervalued and the tool to market your business Of the major social networks, most people would agree that Pinterest is perhaps the one most lacking in obvious business marketing potential. Its uses for the average business (small, medium, or large) are often seen as limited. It is a strange situation. It is an undoubted truth that visual content has the potential to make eminently bigger impacts, than its counterparts, and Pinterest is arguably the most visual of all social platforms. We look at the ways Pinterest can help your business.