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Category: Marketing Four easy ways to avoid common digital marketing mistakes

Four easy ways to avoid common digital marketing mistakes

Online consumers are discerning, distracted and even downright fickle. This isn’t an insult, in fact it’s inevitable: it’s simply our natural way of processing the mind-boggling volume of information hurled in our direction every time we set foot in the online world. So here are four ways to mobilise the online consumer by avoiding these common digital marketing mistakes.
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Category: Finance How to hire a Finance Director on a budget

How to hire a Finance Director on a budget

If you’re a small business with big ambitions knowing you need a FD is only part of the problem. Navigating the logistics of actually hiring one, and the costs that this involves is tricky for any small business. Laura Green from Market Invoice talks us through the benefits and pitfalls of hiring a fresh FD.
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